The Hundred’s secret scorecard: 5 figures you didn’t spot
The Hundred started its 2025 competition last week, with the weekend marking the first full round of matches from Nottingham to Southampton.
Trent Rockets men edged Northern Superchargers, who struck back with a dominant women’s win. Meanwhile, Southern Brave swept both men’s and women’s matches at the Utilita Bowl.
But the action isn’t just on the pitch… Here are five business stats proving The Hundred is more than just cricket:
1. 540,000 Tickets Sold
Over half a million fans are packing stadiums — with 30% new to cricket and women making up 31% of attendees. Ticket prices stay family-friendly, starting at £5 for kids and £12 for adults.
2. Nearly £1bn Valuation
Six franchises sold, valuing The Hundred at a staggering £975m. This deal unlocks half a billion pounds to boost professional and grassroots cricket.
3. £145m Tech Investment
Tech Titans dropped £145m for nearly half of London Spirit, proof the tournament’s attracting heavyweight investors from tech and sports alike.
4. Pay Rising — But The Gap Widens
Top men’s salaries soared 60% to £200k. Women’s top pay climbed 30% to £65k. The gap? It’s now £135k, a hot topic in cricket circles.
5. KP Snacks Powers On
Founding partner KP Snacks renewed its deal and celebrated its 100th community cricket pitch through the “Everyone In” campaign. From 2026, expect KP Snacks’ brands like McCoy’s and Hula Hoops on every team’s sleeve, joined by partners Toyota, Dream11, Vitality, and more.
The Hundred is growing fast, with major investments, a broadening fan base, and strong commercial partnerships, the tournament is continuing to carve out a new future for cricket in the UK.
Notably, The Hundred Franchise Sales were named Business Moment of the Year at the FEVO Sport Industry Awards 2025, a clear sign that off-field success is just as celebrated as the on-field action.
