the Jockey Club Secures Retail Partner
The Jockey Club has announced a new partnership with UK sports retail, ecommerce, licensing and merchandise business Cube Partnership.
Cube becomes the official global ecommerce and retail partner to The Jockey Club, the commercial organisation responsible for running the UK’s biggest horseracing events, including the Randox Grand National at Aintree, The Cheltenham Festival, The Derby at Epsom Downs and the QICPO Guineas Festival at Newmarket.
The announcement was part of the unveiling of a new ecommerce store, incorporating a number of merchandise collections for The Jockey Club and its major festivals in 2023.
As part of the deal, Cube has designed, sourced, and will deliver retail licensed products for The Jockey Club at its racecourses and via a dedicated online store.
The Jockey Club claims all of the official range of products and merchandise will have ‘a strong commitment to sustainability, with a focus on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions.’
Olaf Gueldner, The Jockey Club’s Chief Marketing Officer, said, “We’re excited to be partnering with Cube to deliver not only a wider range of products than we’ve ever offered before but also a great shopping experience, both online and at our racecourses.
“This is a really important part of our commitment to further engaging new and existing racing fans and gives everyone the opportunity to show their passion for the sport. As every penny of profit The Jockey Club makes is reinvested, supporters are also playing their part in helping to create a thriving racing industry for years to come.”
Andy Bough, Cube’s Commercial Director said, “We are delighted to be partnering with The Jockey Club to deliver a new merchandise programme for Britain’s third biggest spectator sport. The Jockey Club’s festivals are amongst the most iconic and historic sporting events in the world, and we are thrilled to be working with such a great team to launch and build a completely reimagined and digitally connected merchandise programme.
“Our new official merchandise collections, bespoke e-commerce store, and festival retail solutions will provide an elevated experience for racegoers and fans around the world.”
