The Premier League restarts: the stats so far
The Premier League kicked off the 2025/26 season this weekend, bringing fans back to stadiums and screens across the country.
From high-profile transfers to record-breaking deals, the new campaign is shaping up to be as big off the pitch as it is on it. Here are 9 business-focused facts and figures from the opening weekend’s nine matches.
£6.7bn domestic TV deal (2025–29)
Sky and TNT’s new UK rights are worth a record ~£6.7bn over four seasons, starting 2025/26. It’s the biggest domestic sports rights deal in UK history.
270 live matches a season = the most ever
From this season, UK fans get 270 live PL games (up 70 vs the previous cycle). Sky has a minimum 215 matches, TNT 52, while BBC keeps highlights.
Every major kick-off slot… except 3pm Saturday
The 3pm blackout stays. Otherwise, all main windows across the weekend now have live TV coverage in the new cycle.
£30 away-ticket cap locked in (and working)
Clubs extended the £30 cap on away tickets (vote in 2024) covering this season; the league says away sections have averaged 91% full since 2017 under the cap.
New match ball supplier: PUMA (from 2025/26)
After 25 years with Nike, the Premier League switches to PUMA as Official Ball Supplier beginning this season.
Microsoft signs on to revamp the PL’s digital environment
In July 2025, the Premier League announced a commercial partnership with Microsoft focused on its digital ecosystem and fan products.
Liverpool’s record-breaking £116m signing of Florian Wirtz
Liverpool shattered their club record (and possibly the British record, pending add-ons) by signing Florian Wirtz from Bayer Leverkusen in June 2025 for a reported £116m, potentially rising to £116.5m with bonuses.
Manchester City’s record-breaking £1bn kit deal with Puma
Manchester City has signed a landmark kit partnership with Puma worth £1bn over ten years, equivalent to £100m per year, making it the most lucrative supplier agreement in Premier League history.
£126m from gambling shirt deals — for the last time
The 2025–26 Premier League season is the final year clubs can feature gambling brands as front-of-shirt sponsors. Eleven clubs currently have these deals, generating an estimated £126m.
From 2026–27, a voluntary ban will prohibit gambling companies from front-of-shirt sponsorships, though sleeve and pitch-side advertising will still be allowed.
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