PDC extends free-to-air ITV deal until 2028

The Professional Darts Corporation (PDC) has agreed a new multi-year broadcast extension with UK commercial broadcaster ITV.

The deal ensures that PDC events will continue to be shown on free-to-air channels ITV4 and ITVX until at least 2028, extending the partnership beyond 20 years. The agreement covers a host of high-profile events, including the World Masters, UK Open, European Championship, Players Championship Finals, and the World Series of Darts. As part of the new deal, the PDC will also take control of its own event production.

Matt Porter, Chief Executive, PDC, said, “We are delighted to continue our long-standing relationship with ITV, with the new deal set to take our partnership beyond 20 years. With more buzz around darts than ever before, we are pleased to be able to deliver free-to-air coverage of so many of our popular events to UK fans.”

Niall Sloane, Director of Sport, ITV, said, “We are pleased to expand and extend our live darts coverage here at ITV Sport, as we look to keep the biggest events in professional darts free-to-air for the UK audience to enjoy. We have a great relationship with the Professional Darts Corporation (PDC) and look forward to continuing our work with them into 2028.”