The&partnership Land Natwest Brief
Marketing and advertising agency The&Partnership London has won a NatWest brief following a competitive review.
The bank has confirmed that its 2020 advertising campaign will be handled by The&Partnership.
RBS Chief Marketing Officer David Wheldon has said that M&C Saatchi will remain NatWest’s agency of record, however.
“After a short process where we have engaged our roster agencies on the NatWest brief for 2020, we can confirm that we will be partnering with The&Partnership London on the delivery of this campaign. This has not been a process to change our agency of record, but rather part of us continuing to look at how we work with our partners to deliver standout work for NatWest.”
The bank is a long-standing sponsor of the ECB and is currently activating around the 2019 Specsavers Ashes Series between England and Australia. Next year, the men’s and women’s T20 World Cups will take place in Australia, while the new The Hundred format will get underway in an exciting shake-up to the format of cricket in England and Wales.
M&C Saatchi Sport & Entertainment will continue to manage all of their cricket sponsorship activation.
