Thierry Henry Becomes Booking.com Ambassador

Booking.com has announced footballer Thierry Henry as the company’s official ambassador for the 2016 summer of sport.

Booking.com and Henry will look to inspire people everywhere to explore their passion for sport as the impetus to discover and experience the world through travel ahead of the Rio Olympic Games and UEFA Euro 2016.

Henry has a cameo role in Booking.com’s latest TV commercial, ‘Get in the Game’, which is part of the brand’s multi-faceted, global summer campaign. Next to that, he is collaborating with Booking.com on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to follow their passions.

“My love of football opened up the world to me,” comments Henry. “I followed my passion to every corner of the globe and was lucky enough to spend time in destinations I only dreamed of visiting as a kid. That’s the real power of following where your heart leads you. The unusual places I’ve stayed, the amazing people I’ve met, the incredible food that I’ve eaten–these are all experiences that have changed my life and memories that I’ll cherish forever. It’s exciting to partner with Booking.com and to share this message with the world.”

“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, chief marketing officer at Booking.com. “Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it–the world is yours to discover.”