Thomas Cook Extends Spurs Partnership
Tottenham Hotspur Football Club has continued its blaze of commercial deals after Thomas Cook announced that it is renewing its travel partnership with the club.
Industry sources suggest the deal is worth £2m over four years – up from £100,000 a year – and will be effective from the 2010/2011 season, kicking off prior to the club’s opening UEFA Champions League qualifier in August.
However, the travel company will not continue its deal with North London rivals Arsenal – with Thomson Sport taking over the reins as Arsenal’s official travel partner.
As part of the package, Thomson Sport will operate a holiday club ‘Arsenal Holiday Hub’ allowing fans access to an automatic discount on Thomson and First Choice holidays.??
Thomas Cook will create a similar package for Spurs and continue to work with the club across a number of areas including team travel, supporter travel, match breaks to White Hart Lane and the Spurs Holiday Club.?
Earlier this month Tottenham Hotspur announced a new Barclays Premier League shirt sponsorship deal with Autonomy, the UK’s largest pure software company.
