Thomas Cook Partners With Six Day Series

Thomas Cook Sport has signed a deal to become an official supporter of Six Day Cycling, a four-city series that sees racing take place with a mix of live entertainment across London, Amsterdam, Berlin and Copenhagen.

The three-year agreement with organisers Madison Sports Group will see Thomas Cook Sport offer cycling fans a range of packages for their events in London and Berlin, including a hospitality experience.

The package includes prime seating metres from the track, overnight stay in the city, a complementary bar and a dedicated VIP entrance.

Last year’s Six Day London event has been shortlisted for Entertainment Experience of the Year at the BT Sport Industry Awards 2017.

Delighted to be an official partner of @sixdaycycling! Advance register to be the first to hear about Breaks https://t.co/R8t9HyRIap pic.twitter.com/q3jIgM7tga

— Thomas Cook Sport (@thomascooksport) April 6, 2017

Rob Slawson, head of Thomas Cook Sport, said: “We’re proud to have partnered with Six Day Cycling and we’re excited to grow this partnership with the event that personifies everything that is exciting and modern about the sport. We can’t wait to deliver first class sporting experiences to cycling fans in true Thomas Cook Sport style.”

Michael Gollner, Madison Sports Group, chairman commented: “We are working incredibly hard to reinvent Six Day cycling and partnering with Thomas Cook Sport is an exciting step on that journey. Six Day London is now well established on the UK sporting calendar and Six Day Berlin is the world’s longest running Six Day event. With Thomas Cook Sport’s help we will grow the Six Days into truly international events.”