Thomas Cook Sport has signed an exclusive deal with Mercedes-AMG Petronas Motorsport that will offer Formula 1 fans around the world the chance to experience a concept at four Grands Prix this season.
The new relationship will see Thomas Cook Sport become an official team supplier to Mercedes-AMG Petronas Motorsport, expanding its presence in the world of Formula 1 where the organisation currently creates travel experiences to 14 races across the globe.
The sports travel operator will leverage their current motorsport experience offering to provide a tailor-made Mercedes-AMG Petronas Motorsport experience for fans. Initially available at four of Formula 1 races of 2018; Monaco, the British Grand Prix at Silverstone, the Italian Grand Prix in Monza and the final race of the season in Abu Dhabi.
Formula 1 fans will be able to purchase a ‘Thomas Cook Sport Mercedes-AMG Petronas Motorsport Experience’ in addition to their existing travel plans, which will include a drinks reception before the Grand Prix, a Q&A with a Mercedes-AMG Petronas Motorsport team member, exclusive Mercedes-AMG Petronas Motorsport Merchandise gifts and additional exclusive experiences, with prices starting at £199pp.
For the 2018 Abu Dhabi Grand Prix, Thomas Cook Sport will be offering a bespoke package for Mercedes-AMG Petronas Motorsport supporters, meaning fans can purchase flights, hotel transfer, accommodation and include the Mercedes-AMG Petronas Motorsport fan experience event as part of their booking.
Rob Slawson, head of Thomas Cook Sport, said: “This is the start of a great relationship between ourselves and Mercedes-AMG Petronas Motorsport. We’re incredibly proud of our Formula 1 product and this new agreement with one of the sport’s most successful teams offers a brand-new exclusive experience for a limited number of fans at each event.
“It’s going to be a fantastic opportunity for us to work alongside one of the most successful Formula 1 teams of recent years. As four-time Constructors’ Champions they’re consistently setting the pace and we’re looking forward to growing our product offering over the next few seasons.”
“With unique access to exclusive experiences, we’re working closely with Mercedes-AMG Petronas Motorsport to offer an incredible and unforgettable trip for Formula 1 supporters who want to travel the world and say they were there at the best sporting events in 2018.”