Thomas Pink Announces Lions Tour Activation
Thomas Pink has announced it will launch Pink Lion Rugby Club this November as part of its sponsorship of The British & Irish lions 2017 Tour to New Zealand.
The club will be captained by Brian O’Driscoll, with the official outfitters for the Tour hosting experiential events in the months leading up to June 2017.
The first of these events takes place over the course of three nights at The Pink Lion Rugby Club – otherwise known as The Clarence in Mayfair, London – on the 8th, 9th and 10th November 2016.
Tuesday 8th November will see Warren Gatland, the 2017 British & Irish Lions head coach launch the Thomas Pink retail collection. To celebrate this launch he will be joined by former England and Lions prop Andrew Sheridan for a wine tasting with a difference. The duo will test the finest Northern Hemisphere and New Zealand wines whilst also talking about the 2017 Tour.
On Wednesday 9th November the Pink Lion Rugby Club will host its own rugby club style introduction, that will see club captain Brian O’Driscoll joined by Lions players Martin Bayfield, Scott Gibbs and Gavin Hastings for a night of ‘Lions Tales’.
Thursday 10th November will be a rugby club quiz with Question of Sport host, British & Irish Lion and 2003 Rugby World Cup winner, Matt Dawson hosting.
There will also be a Pink Lion Rugby Club blog, with latest news and insights from rugby and men’s style, which will also host regular blogs from Brian O’Driscoll and guest writers throughout the season.
Brian O’Driscoll commented: “It is amazing to be involved with something that gives back to Lions fans. Pink Lion Rugby Club members will receive incredible access to exclusive events and content thanks to Thomas Pink. They will be able to attend Pink Lion Rugby Club events featuring past and present Lions, get some rugby insight from myself and other Lions and will also be in with a chance of playing in a touch rugby game against some of rugby’s legends. I’d definitely be joining the Pink Lion Rugby Club if I wasn’t already their captain.”
Jonathan Heilbron, president and CEO, Thomas Pink added: “We are excited to be partnering with The British & Irish Lions again as they prepare to head to New Zealand in 2017. We intend to make sure that once again, The Lions remain the best dressed sports team in the world.
“Our vision for the Pink Lion Rugby Club has always been to create somewhere that unites fans from around the world, providing them with the latest insights from the world of rugby and style, all wrapped up in Thomas Pink’s unique personality.
“What better person to help lead such a rugby club than Brian O’Driscoll and we are delighted to have such a Lions legend as our club captain.”
To gain entry to the November events, fans can sign up to the Pink Lion Rugby Club at www.pinklionrugbyclub.co.uk.
