Thomson Sport Seals NFL UK Deal
Thomson Sport has bolstered its sports ties with a three-year sponsorship agreement to become official travel partner of the NFL in the UK.?
As well as offering official NFL travel packages to European fans, starting with the Super Bowl XLV in North Texas in February, Thomson Sport will have comprehensive sponsorship rights relating to the NFL’s marks and key events such as the International Series at Wembley.
??In addition, the tour operator will operate the NFL Holiday Hub, a club giving fans access to discounts on a wide range of holidays and offers on a selection of other specialist activity brands such as Crystal Ski, Sunsail, Exodus, Thomson Worldwide & The Adventure Company.
The new agreement includes exclusive broadcast sponsorship of NFL coverage on Sky Sports and Channel 4 which started with Sky’s live coverage of the Thanksgiving triple-header.??
Thomson Sport will also become the sponsor of the NFLUK TV section on nfluk.com.
The deal sees Thomson expand its associations within professional sport after already agreeing deals with North London football teams Tottenham Hotspur and Arsenal as well as the Scottish FA.
