Three Points To NBA Green Week
NBA Green Week presented by Sprint takes place this week, which sees its teams and players participate in greening programmes and events to encourage fans to focus on “three pointers” – reduce, reuse, recycle – to be more environmentally responsible across their local communities.
Throughout the week, fans can enter to win prizes using #NBAGreenSweeps. NBA and NBA Cares social channels will post “three pointers” with #NBAGreen that will use game highlights and simple tips to help fans reduce, reuse and recycle.
The NBA will work with the Arbor Day Foundation to plant a tree each time #NBAGreen is posted (up to 25,000 trees) throughout the week. Additionally, the NBA will plant three trees for every three-pointer hit during an NBA game this week (22nd to 29th March).
In collaboration with Bonneville Environmental Foundation, the NBA and Sprint will purchase renewable energy certificates to ensure all 64 NBA games played during Green Week are powered by renewable energy.
Sprint, who has diverted more than 65 million phones from landfills since 2001, will work with NBA legends to host phone recycling events in Boston and Los Angeles where fans can participate in the Sprint Buyback Program.
The Sprint Buyback Program offers an account credit to new or existing customers who recycle their unwanted wireless devices. Last year, Sprint bought back more than three million phones and put more than $250 million back into customers’ pockets.
NBA Green Week presented by Sprint, in partnership with the Green Sports Alliance, supports the NBA family in a variety of programming and events, such as facility greening programs, e-recycling drives and tree plantings, to reduce our collective environmental footprint.
The program aims to educate fans on sustainability while generating awareness to help protect the environment.
