Three UK Launches New Chelsea FC Tariffs
Chelsea’s Official Shirt Partner Three UK is offering a range of new phone tariffs to fans as part of its sponsorship of the club.
Announced on transfer deadline day, the communications company has launched the new tariffs as part of its #ChangeTheGame campaign, and will offer fans Chelsea branded phone cases as part of a Chelsea FC bundle.
Although fans can’t make it to the Premier League side’s Stamford Bridge home in person while games are being played out behind closed doors, Three has also released a short clip showing the branding work it has done to kit out the ground and surrounding areas with new branding.
As part of its sponsorship deal with the club, Three will also ensure that the ground is 5G enabled within the first year of the partnership.
“It’s a tough time for fans at the moment. They can’t get close to the action or cheer from the stands as they’re used to,” said Aislinn O’Connor, Marketing Director, Three.
“Transfer Deadline Day is always an exciting time and we thought it was a fun opportunity to fill a bit of the void by creating these new tariffs and give fans the chance to become a new signing.
“Our new Chelsea tariffs gives fans the opportunity to benefit from some great offers and Chelsea specific gift bundles, perfect for any Blues fan.”
The brand has also launched an experiential side to the initiative as well, offering fans of any football club the chance to capture their own ‘transfer signing photo’ at Three’s Fulham Broadway story close to the newly-decorated Stamford Bridge.
