Threepipe To Promote ATP World Finals
Following a competitive pitch Threepipe Sport will work on a project to help promote the 2010 Barclays ATP World Tour Finals to be held November 21-28 at The O2 in London.? ?
The agency will work with the ATP to create a PR campaign featuring the world’s top tennis players to drive content for traditional and social media, to help push ticket sales and TV viewing of the event.? ?
The season-ending tournament on the ATP World Tour features the top eight players in men’s tennis, along with the top eight doubles teams, competing to be crowned as the 2010 ATP World Tour Champions.
The Barclays ATP World Tour Finals is the world’s biggest indoor tennis event, with a round-robin format.? ?
The BBC has agreed a two-year deal with the ATP to broadcast this year’s Barclays ATP World Tour Finals.??
The event moved from Shanghai to London in 2009 with a five year deal and enjoyed huge success in its first year in the capital, setting an all-time indoor tennis attendance record with 256,000 fans over eight days.
