Threepipe To Promote British Champions Day
British Champion Series has hired Threepipe to plan, buy and implement all digital media activity in the run up to its annual final, the QIPCO British Champions Day, which will also include an exhibition featuring some of the most prestigious trophies from across sport.
Utilising the digital marketing and PR agency’s in-house Real Time Bidding technology “Beta Phi”, BCS have hired Threepipe to build traffic in order to drive ticket sales for Britain’s richest race day on 19th October.
Hosted in Ascot, the event features five championship categories, namely Sprint, Mile, Middle Distance, Long Distance and Fillies and Mare.
Simon Ross, account director – digital at Threepipe, said: ‘At Threepipe we are dedicated to ensuring we are constantly delivering ROI for our clients and that is what we have been hired to deliver for the BCS. We are immensely proud to be working with the British Champions Series, building on our heritage of working with sporting brands and looking forward to helping the BCS utilise digital marketing to drive ticket sales in the run up to the QIPCO British Champions Day.’
Sara Leach, head of marketing at the British Champions Series added: ‘We are delighted to have Threepipe on-board, we have been really impressed with their data driven approach and look forward to working with them long term.’
Meanwhile, for the first time in nearly 60 years, four of the world’s oldest and most famous sporting trophies – The FA Cup, The Ashes urn, the Rugby League Challenge Cup (pictured) and the Calcutta Cup – will be on display at a special one-day exhibition on QIPCO British Champions Day.
The exhibition will include many famous sporting trophies and mementos, including the Jules Rimet Trophy won by the England football team in 1966, the Sid Waddell Trophy won by PDC World Darts Champion Phil Taylor in 2013, the World Snooker Championship Trophy won five times by Ronnie O’Sullivan, the European Player of the Year Award – The Ballon d’Or – won by Michael Owen in 2001, along with his Premier League Golden Boot awards and medals relating to the FA Cup, League Cup and UEFA Cup.
The display will also include a number of prestigious trophies from the world of horse racing, including the Champion Jump Jockey Trophy won a record 18 times by AP McCoy, along with his BBC Sports Personality of the Year Award from 2010; the Champion Flat Jockey Trophy; the Champion Racehorse Trainer Trophies; nine of the most famous trophies won by Frankel during his unbeaten career; and the silver salver to be presented to the winner of the 2013 £1.3 million QIPCO Champion Stakes.
The last time so many national sporting trophies were displayed together was over half a century ago at an exhibition in April 1956 at the Café Anglais, London.
Michael Owen, the former Liverpool, Real Madrid, Newcastle United, Manchester United and England striker, who is now an ambassador for British Champions Series, said: ‘It’s a real honour to have my awards and mementos sitting alongside so many famous cups, trophies and decorations. It’s on these occasions that you really appreciate Great Britain’s amazing achievements in so many different sports.’
Rod Street, chief executive of British Champions Series, added: ‘QIPCO British Champions Day has, in just two short years, become one of the world’s most important race days so it’s fitting that some of the most iconic trophies from other sports are on show alongside racing’s most coveted prizes.’
‘Champions Day is one of the highlights of the autumn sporting calendar and the exhibition celebrates the sporting achievements of some of our greatest champions. We’re indebted to the organisations and individuals who’ve agreed to participate, ensuring that our Day is a true celebration of Great British sport.’
