Threepipe Secures T20 Blast Campaign Brief
The England & Wales Cricket Board (ECB) has hired Threepipe to launch NatWest T20 Blast, the new domestic T20 competition, in 2014.
The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales, focused on aligning NatWest T20 Blast with Friday nights and communicating the fantastic social experience of going to the game with friends or family.
Eddie May, co-founder of Threepipe, said of the announcement: ‘The launch of NatWest T20 Blast is a truly exciting opportunity to re-energise the domestic game and get more fans through the gates. We are really excited to be working with the ECB on this and to have the opportunity to put together a fully integrated campaign that uses multiple channels to engage, excite and drive ticket purchase.’
NatWest T20 Blast launches on 16th May 2014, with a total of 87 of the 126 group stage matches due to take place on Fridays over the 10-week course of the competition.
Edgbaston will once again host Finals day on Saturday 23rd August after the quarter-final stages are completed over the first weekend in August.
