Threepipe Supports Standard Chartered

Standard Chartered has extended its relationship with Threepipe to create and deliver a social media campaign promoting education around HIV and AIDS.

The Positive Living programme was launched in 1999 by Standard Chartered and promotes safer lifestyle choices, combining face-to-face workshops and e-learning to educate communities globally about HIV and AIDS.

Threepipe, alongside Contented Brothers, have helped Standard Chartered launch Positive Living Around the World, which is a collaborative social media campaign aimed at increasing HIV and AIDS awareness.  

As main sponsor of Liverpool FC, Standard Chartered has also encouraged the team’s fans to post videos of themselves attempting the ‘around the world’ football skill and sharing with #PositiveLivingSC to win signed player prizes.

Jim Hawker, co-founder, Threepipe: “We’re delighted to be working with Standard Chartered again in promoting another vitally important global programme, following our successful campaign to promote Standard Chartered’s Goal programme. The Positive Living Around the World campaign is all about global communities showing their support through their love of football and we’re really excited to see the campaign go live.”