Tiger Woods Unveils New Brand Identity
Tiger Woods has unveiled a new series of branding called TGR, Tiger Woods Ventures. The TGR brand has been released as a replacement for Woods’ TW branding, with the design implementing the W in Woods reimagined as a tiger paw.
In addition, his website also underwent a complete rebranding, with his TW logo replaced by a new symbol for Tiger Woods Ventures.
As part of the new venture, Woods will continue to be involved in PGA events such as the Quicken Loans National and the Genesis Open, his golf course design company will come under the new banner, as will his restaurant and the Tiger Woods Foundation.
Tiger Woods said: “I’ve spent nearly two years developing TGR with my team and this is what we are about; the pursuit of excellence beyond all limits.
“I approach everything I do with a mind-set to be the absolute best. The method I follow to get there is inspired by precision, with the end goal of elevating standards and the status quo. I’m always striving for the kind of mastery that naturally results from focus and a willingness to keep learning.
“My team and I have applied these principles – this mindset, method and mastery – to all that we’ve accomplished over the last 20 years. But I believe this is just the beginning.
“As I enter this next chapter with TGR, I’m committed to building a legacy that goes beyond just me. Because true excellence, TGR’s kind of excellence, knows no limits.”
