Tiktok & Football Manager Launch New Campaign For War Child UK
TikTok has announced a new partnership with Football Manager and children’s charity War Child UK to sponsor the game’s first ever FMFC Away Kit and launch a series of activations to help raise funds needed to support children and young people affected by war around the world.
The jersey will be limited to 500 physical editions, which will be available to pre order from 29th June exclusively via the TikTok platform, before general release in mid-July with all proceeds going to War Child. TikTok will be the official jersey sleeve partner and will give its community exclusive opportunities to purchase the shirts.
As part of the campaign, TikTok has launched a new hashtag challenge #WearItForWarChild which will call on the community to tap into their nostalgia and share content wearing their favourite football kit to help raise awareness of War Child’s important work and to spotlight the importance of play – which the platform says is an important part of childhood, but something that children growing up in war zones often miss out on.
The hashtag will be accompanied by a TikTok Donation Sticker, available in-app, which creators can use in their videos to raise funds for War Child. To further support the partnership, TikTok is also recreating real-world Stadium Banners to feature in-game in Football Manager.
“War Child are a fantastic charity that I’ve been fortunate enough to work with for most of my adult life, and have seen first hand the hugely important work that they do to improve the lives of children in some of the most difficult environments imaginable,” said Miles Jacobson, Studio Director, Sports Interactive, and a Judge at the Sport Industry Awards 2021.
“We are so happy that TikTok agree, and are really proud to be teaming up with them and War Child to showcase the power of football to bring people together, spark creativity and spread joy.”
Matt Pywowar, Philanthropy and Partnerships Manager, War Child UK said: “We feel extremely fortunate to have the support of TikTok and Football Manager through this amazing campaign.
“Not only will it raise crucial funding which will enable us to reach so many children living in some of the most difficult and vulnerable circumstances, but it will shine a light on the power of football, and play itself, which is such an integral part of both childhood and adult creativity, expression and potential”
Harley Johnson, Sports Marketing Lead, TikTok EMEA, added: “We are delighted to be working with Football Manager and War Child to help raise vital funds for young people impacted by conflict and war across the globe. Football has the power to connect communities, spark joy and inspire creativity. We see this every day on TikTok through our growing sports community and I have no doubt they’ll get behind this amazing cause”.
All funds raised by the TikTok community will support War Child’s efforts to protect, educate and stand up for the rights of children caught up in war across the world. It has a long-standing partnership with War Child, having raised over £1.5 million for the charity to date.
