Tiktok Named Creator Partner Of Lions Tour
The British & Irish Lions – currently midway through their test match series with South Africa – have revealed social media firm TikTok as the new official creator platform of the remaining tour.
As part of the new partnership, TikTok will be hosting a series of LIVEs with both teams to take fans behind-the-scenes and bring you closer to the action.
The official creator platform will also be given an inside look at life on tour – from pre and post-match takeovers, interviews with the players and an exclusive look at the team’s training sessions.
The move is part of TikTok’s ‘Summer of Sport’, which included sponsorship of UEFA EURO 2020 – won by Italy earlier this month.
The Lions continue their tour this week after taking a 1-0 lead in the three match Test series with a 22-17 triumph in Cape Town.
