Tiktok Teams Up With Copa90 For Uefa Euro 2020 Content Campaign
TikTok has partnered with COPA90 as the lead content partner to bring ‘fan-first football content’ to its communities.
The London-based football media company is working with TikTok as well as a ‘diverse selection of key talent and influencers from across Europe’ to produce a programme of innovative formats and original shows.
Showcasing the ‘inspirational power of international tournaments, the melting pot of cultures, and the collective creativity of fans’, the month-long campaign will aim to shine a light on the teams of the tournament, and will also include TikTok’s first ever live, vertical, football studio format, providing an alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians, and other guests.
The partnership builds TikTok’s Official Partnership of UEFA EURO 2020.
@copa90 How many people are going to have this problem today? @munyachawawa ##tiktokeuro2020
