Tissot Tips Off NBA Deal
The National Basketball Association (NBA) and Tissot have announced a multi-year global partnership, making the Swiss watch brand the official timekeeper of the NBA, beginning this week with the NBA Global Games 2016/17.
As part of the deal, Tissot will work with the league to develop a state-of-the-art timing system. The new timekeeping system will be implemented across all 29 NBA arenas beginning with the 2016/17 NBA season.
The NBA Global Games 2015/16 will see six NBA teams playing seven games in seven cities in six countries, finishing in London in 2016.
17-time NBA Champion Boston Celtics will tip off the international series against three-time Euroleague champions Olimpia Milano at the Mediolanum Forum in Milan on Tuesday evening.
The Global Games will then return to the UK in January, when Orlando Magic and Toronto Raptors play a regular season game at the O2.
François Thiébaud, president of Tissot said: “Tissot is very proud to join the NBA and to be able to create a bond with the players and the fans. The emotions and the spirit behind the sport will further translate into our products. Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about.”
NBA commissioner Adam Silver added: “In basketball every second – or even tenth of a second – can be critical, and this new partnership with Tissot will bring state-of-the-art timing technology to every NBA arena. We are proud to partner with Tissot, a world-class brand with a long history of developing innovative and dependable timekeeping systems.”
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