Betting operator Titan Bet has launched a new World Cup competition, using former England players Peter Shilton and Graeme Le Saux to promote the initiative.
The ‘Shoot-Out in the Sky’ competition launch saw Le Saux take a penalty against former England goalkeeper Peter Shilton on a roof 200 feet above London.
The stunt was used to promote the ‘$100 Million Mania’ competition which offers the winner a $100m prize, the biggest pot ever offered in the history of UK sports betting.
Consumers have to correctly predict the outcome of every game of the 2010 FIFA World Cup – win, lose or draw.
Titan Bet is the newest addition to the Titan brand stable which also includes Titan Poker, the largest poker room on the iPoker network.