TKO and Sela partner to launch new boxing promotion
A new boxing promotion has been launched through a partnership between TKO Group Holdings and Sela, with TKO overseeing daily operations.
The venture has been structured to provide a platform for elite boxers and emerging talent, incorporating athlete development systems, access to the UFC Performance Institute, and TKO’s production and media expertise.
Sela has been involved in staging major international boxing events, including Terence Crawford vs. Israil Madrimov in Los Angeles and Anthony Joshua vs. Daniel Dubois at Wembley Stadium, which set a UK attendance record.
Public Investment Fund company, Sela has also been the lead sponsor of Newcastle United and has delivered large-scale events such as Riyadh Winter Wonderland, Formula E, and the Italian Super Cup.
Further details on fighter signings, fight schedules, and venues will be confirmed in the coming months.
Dr. Rakan Alharthy, Managing Director and CEO of Sela, said, “This partnership between HE Turki Alalshikh, Sela, and TKO will turn the page on a new chapter in boxing history.
“Together, we will elevate the sport to new heights and redefine the fan experience for a worldwide audience. The promotion will create a sustainable future for boxing and reinforce Sela’s position as a powerhouse in global sports and entertainment.”
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