Tnssport Launches Asia Football Product

Sports research firm TNSSport has launched a new product that tracks the
popularity and cut through of sponsorship of domestic and international football
competitions in the Asian market.

The firm states that Asia Soccerscope is the first dedicated, syndicated
football-tracking product in the region and follows on from the development of
TNSSport’s Euro Soccerscope product.

Asia Soccerscope will cover five markets in the region including China,
Japan, Thailand, Malaysia and Korea, tracking the attitudes of football
followers to sponsors and their products, the media and key issues surrounding
football.

Richard Ames, managing director, TNSSport said, ‘The Asian football market is
buoyant. Domestic and international leagues are increasingly popular,
particularly the Premier League which has excellent reach across the region.
This means that domestic football sponsors are getting exposure on an
international scale.

‘Asia Soccerscope will complement our Euro Soccerscope service enabling the
popularity of the world’s biggest football teams to be tracked in multiple
regions. This will allow clients to analyse the impact of their sponsorship on a
much wider scale.’

Asia Soccerscope will use an on-line omnibus methodology to interview a
cross-section of football fans across its markets in Asia each season.