TNT Sports launches ‘Not Normal’ football campaign
The campaign, created by the agency Brothers and Sisters, aims to highlight the broadcaster’s extensive football rights portfolio.
This includes 52 Premier League matches, 529 matches from UEFA’s club competitions, and full coverage of both the Emirates FA Cup and Adobe Women’s FA Cup for the first time.
A 60-second advert, voiced by British grime MC and actor Ghetts, features a host of football personalities including Cole Palmer, Bruno Fernandes, Gareth Bale, Karen Carney, Kim Little, and Harry Redknapp. The spot showcases a series of scenes celebrating some of football’s well-known players and moments.
The campaign will be rolled out across television, radio, and digital platforms, with an out-of-home campaign featuring in major cities across the country. Media strategy and buying was handled by PHD.
Becky Diver Phillips, VP Marketing, TNT Sports, said, “Nothing about the extraordinary line-up of football this season on TNT Sports is normal. If you want to watch the best domestic league in the world, best club tournaments in European football and, for the first time – the biggest domestic cup competitions in the world, TNT Sports is the channel for you.
With TNT Sports showing well over 700 live matches this season and eight trophies which will be won live on TNT Sports, it was only right that we celebrated this feast of football by enlisting some of the sport’s biggest stars and cult heroes to celebrate the extraordinary which makes the game truly beautiful.”
Andy Fowler, ECD and Founder of Brothers and Sisters, added, “The sheer quality of football rights TNT Sports has is not normal – in fact it’s unmatched. If you want to watch the very best players in Europe, in the Premier League and now the FA Cup, you can in one place: TNT Sports. The whole idea of “Not Normal” came out of us realising there is a really unique space to talk about the brand vs competitors, and a creative platform that could be a lot of fun and really talk to fans.”
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