TNT Sports partners with Funding Circle
TNT Sports has signed Funding Circle as its first official business finance partner for its live sports coverage in the UK and Ireland.
The agreement will see Funding Circle integrated across TNT Sports’ coverage, including in-show branding during live broadcasts such as the Gallagher Premiership Rugby season.
Funding Circle will also license TNT Sports’ intellectual property to create three co-branded television adverts featuring members of TNT Sports’ on-air team, which will appear exclusively on the network.
The partnership will begin on 24 October 2025, coinciding with a period of major live sport on TNT Sports, including full coverage of all 23 Quilter Nations Series rugby matches, the early kick-off fixtures from the Premier League, and every ball of the NRMA Ashes Series from Australia starting on 21st November.
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery, said, “Partnerships such as this power our sports storytelling and help us to invest in producing the best quality product that better connects with fans. It is a testament to the strength and depth of our sports content portfolio that we can attract world-leading partners such as Funding Circle.”
Alexander Allen, UK Managing Director at Funding Circle, said, “This isn’t just about strengthening our commitment to Gallagher PREM Rugby; the partnership broadens our association across the entire rugby landscape, including the Quilter Nations Series, and simultaneously brings our brand to new, diverse audiences across TNT Sports’ world-class portfolio, from the Premier League to the Ashes.”
