Tom Daley Fronts Nestlé Campaign
World diving champion Tom Daley is fronting the new Get Set, Go Free campaign from Nestlé UK, which will run across seven categories – coffee, cereals, yoghurt, water, biscuits, Nesquik powder and confectionery.
Backed by a £3m media campaign, the TV campaign started on Monday 18th July and will be supported by Outdoor and Digital advertising for a total of 4 weeks.
The campaign, the biggest ever from Nestlé UK, is estimated to be viewed by over 40 million adults with 2 versions of the advert highlighting the range of products.
Get Set, Go Free offers consumers the opportunity to ‘go free’ on a range of 27 activities, including swimming, horse-riding, golf, climbing and snowboarding available at over 5,000 venues in the UK and ROI.
Families can collect activity points from a wide range of Nestlé promotional packs including Milkybar, Shreddies, Ski yoghurt, Nescafé &Go, Nestlé Pure Life water, Nesquik powders and Nescafé Original coffee.
The promotion is backed by Team Nestlé, which alongside Tom, includes fellow Professional Sports Group athletes, Olympic legend Sir Matthew Pinsent, as well as Olympic rowing Gold medalist Pete Reed, leading British wheelchair athlete Shelly Woods and swimming sensation Fran Halsall.
Michelle Roberts, head of Nestlé Brand Development, said: ‘We have been working with Tom as a member of Team Nestlé for several years. He has many shared values with Nestlé including sense of family values, active lifestyle, high integrity and an all-round family appeal’.
‘He embodies what GSGF is all about – he tried a sport and discovered he was good at it – that’s what we are encouraging families to do. We’re delighted to have Tom and the Team working with us to promote the campaign’.
For more information, including how to locate the nearest participating sporting venue, consumers can visit www.getsetgofree.com.
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