Toshiba Joins Rwc 2007 Line-up

Toshiba has been announced as the latest sponsor to join the 2007 Rugby World
Cup roster after agreeing a deal with the International Rugby Board.

Toshiba will take the official electronics category sponsorship package which
includes provision of a range of electronic equipment for the tournament as well
as the usual branding and marketing opportunities.

Toshiba is no stranger to sponsorship of major international sporting
tournaments and has a strong affiliation to rugby through its association with
the domestic game in Japan.

The Rugby World Cup 2007 commercial programme now incorporates six worldwide
partners: Visa International, EDF, Peugeot, GMF, Société Générale and SNCF; and
five official sponsors – Heineken, Vediorbis, Capgemini, Orange and now
Toshiba.