Toshiba Signs Up As FA Sponsor
Toshiba UK has signed a sponsorship deal with The Football Association that will see the brand become the official consumer electronics supplier to the England football team, to and through next year’s 2010 World Cup Finals.
Toshiba will activate the partnership with an integrated marketing programme including retail promotions, online campaigns and experiential activity.
As part of the agreement, Toshiba will supply the England team and The FA with a range of the latest LCD TV, Portable DVD and laptop products.
The deal marks Toshiba first major move into the UK football market and the brand will use the association to promote its range of HD products in the run-up to next year’s World Cup.
The addition of Toshiba to The FA’s portfolio of commercial partners follows the recent announcement of sponsorship contracts signed with McDonald’s and Mars.
