Tottenham Extend Partnership With Kumho Tyre
The long-term extension to the agreement between Tottenham Hotspur and Kumho Tyre as the club’s Official Tyre Partner was officially announced with a signing ceremony at the Tottenham Hotspur Stadium.
Executive Vice President of Sales – Europe at Kumho Tyre, Namhwa Cho, and Senior Vice President of Global Marketing at Kumho Tire Co., Inc, Tony Gang-seung Lee, met with Club Ambassadors, Ledley King and Michael Dawson, Operations and Finance Director, Matthew Collecott and other Club officials to formally celebrate the extension to the agreement.
The new agreement between the Club and the Korean tyre brand continues a successful partnership which began in 2016. Through the renewed partnership, Kumho Tyre will continue to present the club’s popular matchday player mascot programme, which was replaced with an award-winning digital offering for young fans during the COVID-19 pandemic.
In addition, Kumho Tyre will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand through the club’s global reach.
Tottenham Hotspur will also support Kumho Tyre’s Corporate Social Responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, said: “We have built a fantastic relationship with Kumho Tyre over the last five years. We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”
