Tottenham Hotspur score digital payments deal with Ant International

Tottenham Hotspur have revealed a new strategic partnership with digital payment firm Ant International.

The deal designates the Singapore-based company as the Premier League club’s global payment solutions and digital wallet provider.

Under the agreement, the company’s digital payment app Alipay+ will also become Spurs’ first training wear sleeve partner for both the club’s men’s and women’s teams.

Ant International will additionally collaborate with the North London outfit to offer an enhanced payment experience at the club’s 62,850-seat Tottenham Hotspur Stadium home.

The partnership will also include activations that will aim to expand Spurs’ fanbase across the Asia-Pacific (APAC) region.

Ant International served as a sponsor of this summer’s men’s UEFA Euro 2024 championships in Germany, as well as the 2020 edition of the competition.

“Football is a game that can be enjoyed by everyone and has the power to transcend borders, bringing people together,” said Yang Peng, CEO at Ant International.

“This aligns with Ant International’s mission in our globalization – leveraging technological innovation to provide individuals and small businesses with greater access to inclusive financial services.”

Daniel Levy, Chairman at Tottenham Hotspur, added, “The club and Ant International are fully aligned as we look to deepen connections with our football fans through digital interactions. 

“We shall also be supporting the growth in awareness of the Ant International brand across our extensive global platforms as an elite Premier League club.”

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