Tottenham Hotspur FC has reportedly struck a new partnership that will see BetMGM replace Getir as the club’s training kit partner from the 2024/25 season.
According to SportBusiness,the multi-year agreement comes amid news that the Turkish grocery delivery company will leave the UK market, as well as Europe and the US, in order to focus on its domestic market of Turkey.
Getir first agreed a multi-year deal with Spurs in 2021 to become the club’s first ever training kit partner, coinciding with the company’s entrance into the UK market.
For BetMGM, the partnership would help boost the Las Vegas-based gambling brand’s visibility following its UK launch last August.
Since entering the UK, BetMGM has partnered with treble winners Manchester City, Newcastle United, Premier League Darts, and Cheltenham organisers the Jockey Club.
AIA will remain in place as Spurs’ main shirt sponsor until 2027, after signing a reported £40m a year extension of its agreement in 2019, which is worth £320m over its duration.
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