Spurs add Tiger to partner roster
Tottenham Hotspur have announced Tiger Beer as the Premier League club’s official international beer partner.
Spurs have stated that they will be working with Tiger ‘to engage its growing and passionate fanbase in Asia by delivering unique experiences.’ This is set to include activations, opportunities to watch the team train and exclusive training and coaching experiences.
This latest venture marks Tiger Beer’s second collaboration with a Premier League side, following its recent agreement with Manchester United.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented, “It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football.”
Sean O’Donnell, Global Brand Director of Tiger Beer, added, “At Tiger Beer, we believe that individual courage is rooted in collective support. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another.”
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