Tottenham Hotspur Launches New Website For Chinese Fanbase
Tottenham Hotspur has launched a new Chinese-language website to further engage with its growing fanbase in the region.
Partnering with the Chinese online sports portal, Netease Sports, the site launches in time for Chinese New Year and will act as the hub for all digital initiatives, bringing latest news and videos directly to Chinese fans in their native language.
The site launches during the build-up to Saturday’s crucial North London derby with Arsenal and offers visitors the exclusive chance to win a signed squad photo, as well as video content from players and fans.
Content from the site will be shared by key opinion leaders throughout the region, including members from the Club’s growing network of Official Supporters Clubs and leading sports commentators.
Yan Qiang, vice president, Netease Sports, said: “Tottehnham Hotspur is a club with great history and, as one of the biggest media outlets in China, Netease is glad to bring the club closer to its fans in China and to help Chinese fans build up a comprehensive understanding of the club.”
The Club has an estimated fanbase of around 45 million in China, with five Official Supporters Clubs in the region. Through the Tottenham Hotspur Foundation, the Club also works closely with its principal commercial partner, AIA, to deliver football coaching clinics across the Far East and promote health and vitality.
The launch of the website will also be followed by a Chinese New Year micro-site, including exclusive stickers and images of Tottenham Hotspur celebrating the festival.
During the past year, the Club has also launched a Spanish-language website, as well as localised social media channels in Spanish, Hindi, Malay, Indonesian and Thai, and a new YouTube channel.
