Tottenham Sets UK First With Ticketmaster
Tottenham Hotspur has become the first sports club in the UK to launch Ticketmaster’s 3D Virtual Venue technology, giving fans a life-like view of their seats when purchasing a ticket.
Using the technology delivered by Ticketmaster, the Premier League club’s fans will be able to digitally preview 360-degree views and sightlines, compare sections and check time-of-day viewpoints in real time when selecting their match seats.
With 3D-quality visuals, fans will have the opportunity explore all areas of Tottenham Hotspur Stadium on their mobile or desktop, including premium areas, to choose the seat that is right for them.
The club has previously utilised virtual 3D technology for fans to experience premium areas and select their season ticket seats ahead of the stadium opening in 2019.
The Virtual Venue platform will be fully integrated as part of the club’s ticketing journey from 26th January.
Ian Murphy, Head of Ticketing and Membership at Tottenham Hotspur, said, “With such a wide range of seating options on offer at our stadium, including licensed safe standing and premium areas, this cutting-edge technology will give fans the best possible insight into what their matchday experience will be like before making their selection.”
Chris Gratton, Chief Operating Officer at Ticketmaster Sport, added, “Every fan is different, and so is their definition of the ‘best seat in the house’ – so, why not give them the technology to view, compare and select themselves?
“Our team is constantly working to elevate the fan experience and Virtual Venue will fundamentally transform how fans buy a ticket, while enhancing conversion and setting a new gold standard for clubs and venues across the industry.”
In February 2021, Tottenham renewed an exclusive long-term partnership with Ticketmaster Sport as the club’s official ticketing innovation supplier.
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