Tour Of Britain And Sharp Extend Deal

SweetSpot Group has announced Sharp Electronics as Official Broadcast Sponsors for The Tour of Britain’s ITV coverage this September. ??

Following on from their partnership in 2010, Sharp will also continue as Official Electronics Partner to The Tour of Britain, the UK’s biggest professional cycle race and largest free-to-spectate sporting event, as well as The Halfords Tour Series.??

Paul Hide, Sharp managing director, said: ‘The last 18 months have seen us establish our position in UK pro-cycling, and we are now looking to build on that’.

‘As the premier UK pro event, The Tour of Britain is the perfect platform for us, and we’ll be looking to bring our technological expertise to the race this year, providing insights that can deepen the fans’ enjoyment and engagement’.
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As a part of the deal Sharp will supply The Tour of Britain and The Halfords Tour Series with Quattron TVs and multifunction printers, in return for branding and other commercial rights across both events.  ??

Sharp and The Tour of Britain will also once again be placing a number of exclusive competitions in regional media in the build up to Britain’s biggest professional cycle race, giving fans the chance to win Sharp products and get close to the action with VIP experiences.??

SweetSpot Group Commercial Manager Alastair Grant added: ‘The news that Sharp have committed to an extension of their deal with us is excellent news and is the latest of several major sponsorship announcements that we are very pleased to be making’.?

Full details of the entire race route, that will culminate in London, will be announced at the National Launch on Tuesday 19th April.