Tour Of Britain Hires Lexis Sport
The Tour of Britain has appointed sports marketing agency Lexis Sport & Entertainment to provide commercial consultancy and public relations activation for the 2010 edition of the race.
The Tour of Britain, which will take place between 11th-18th September this year, is now in its seventh year and attracts elite riders and teams from around the world.
The high-profile ‘Team Sky’ will compete in the race for the first time in 2010, its roster includes British favourite Bradley Wiggins, fresh from his incredible success in Le Tour de France.
The race is broadcast nightly on ITV4 and will be watched in person by more than a million roadside spectators at 15 venues across the country with a finish in central London.
Alongside the race’s existing commercial partners there is still scope to engage additional sponsors for the event.
