Tour of Britain extends ITV broadcast deal
British Cycling has confirmed that the 2025 Lloyds Tour of Britain Men will be broadcast live on free-to-air television via ITV4 and ITVX this September.
The agreement will see live coverage of all six stages, along with daily highlights, broadcast from Tuesday 2nd to Sunday 7th September. The coverage will once again be presented by Ned Boulting.
The deal marks the 13th consecutive edition of the race to receive live coverage on ITV4 and ITVX, and the 17th edition in a row to have been broadcast on the channel since 2008.
Darren Henry, Chief Commercial Officer, British Cycling, said, “We are delighted to confirm ITV4 and ITVX as broadcast partners for September, as we continue to bring the Lloyds Tour of Britain to as many people as possible so that they can share in the joy of cycling, and the excitement and action that the race brings each year. This year’s Lloyds Tour of Britain Men is going to be another six stages of incredible racing, building to a fantastic climax with our two stages in Wales and overall finish in Cardiff, so it is great that sports fans across Britain can follow all of the action every day on ITV4 and ITVX.”
Richard Botchway, Commissioning Editor at ITV, said, “We are proud to partner with the Lloyds Tour of Britain here at ITV, bringing the very best of British cycling to a free-to-air audience on ITV4 and ITVX. Viewers will enjoy every heart racing moment, as ITV captures daily highlights, as well as all six stages of the race.”
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