Toyota Renews Test Match Grounds Deal
Toyota has renewed its sponsorship agreement with cricket’s seven Test Match
Grounds in England for another year in a deal that will see the brand’s Avensis
model remain the official car partner of the stadia.
Toyota has been the exclusive car partner to the Test Match Grounds for the
past three years and will again have extensive access to branding, sampling,
tickets, hospitality, use of ticket and member databases and access to
facilities.
The Toyota account will continue to be managed by Alliance Sponsorship with
the renewal deal negotiated through the Frontiers Group which represents the
seven Test Match Grounds.
Other Test Match Ground partners include betfair, Brit Insurance, ebookers,
Friends Provident, Invesco Perpetual, Qatar Airways, Marstons and Wolf Blass.
