Toyota Replaces Nissan As Team GB Partner
Toyota has signed an eight-year agreement with the British Olympic Association and the British Paralympic Association, in a deal that covers the upcoming Winter Olympics in PyeongChang, as well as the Tokyo 2020, Beijing 2022, and Paris 2024.
The Japanese car manufacturer replaces rival domestic brand Nissan as the top-tier vehicle partner of Team GB and Paralympics GB.
The agreement will form part of Toyota’s ‘Start Your Impossible’ campaign, which launched in 2015 after becoming the global mobility partner of the Olympic and Paralympic Games.
Andrew Cullis, Toyota GB’s marketing director, said of the deal: “Toyota wants to make sustainable mobility accessible for everyone, regardless of age or physical ability. This mission to deliver ever-better mobility for all is at the heart of our brand and resonates with the way in which athletes can inspire people to go further and realise their dreams.
“It is an honour for us to support our national teams as their official mobility partner over a period in which they will be working with utmost commitment and pride to excel in successive winter and summer Olympic and Paralympic Games.”
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