Trent Bridge locks in major sponsorship

Trent Bridge has announced a major sponsorship deal with Acrisure, the fintech leader and parent company of Nottingham-based Russell Scanlan.

The three-year agreement will see the UK insurance business become the official insurance partner of the club and sponsor of the Trent Bridge Fox Road stand, renamed the Acrisure Stand.

Acrisure branding will also feature on the sleeve of the playing shirt of The Blaze, who represent Nottinghamshire at the highest level of women’s domestic cricket.

Mark McIlquham, CEO of Acrisure UK, said, “We feel that there’s a strong cultural alignment between NCCC and Acrisure – an international venue, a strong commitment to community outreach and a proactive approach to the development of women’s cricket in the UK.”

Nottinghamshire’s CEO Lisa Pursehouse said, “We are delighted to welcome Acrisure into our Trent Bridge family. Having enjoyed a longstanding, mutually beneficial relationship with Russell Scanlan, we’re pleased to be able to strengthen our partnership through their parent company.”

Acrisure boasts a number of high-profile sports sponsorships in the US, including the Acrisure Stadium, home to the NFL’s Pittsburgh Steelers and the Acrisure Arena, hosting the Seattle Kraken’s American Hockey League team.