Tribe Hits Crowdfunding Target In Four Days
Just four days since TRIBE launched its £1m Crowdcube campaign, the natural sports nutrition brand has reached its target.
The campaign, due to end on Friday 9th June, has now entered an overfunding phase, with 25 days left for additional investment.
TRIBE is a UK natural performance nutrition brand and athletics community, established by in late 2015. Since launch, TRIBE has organised over 150 runs and rides attended by more than 10,000 TRIBE runners and riders, including the TRIBE Run Free Festival, monthly Ultra runs and West Highlands Ultra.
Founded by school friends Guy Hacking, Rob Martineau and Tom Stancliffe, and first developed in neon pink, hair-straightener sealed pouches within Rob’s family kitchen, TRIBE’s new funds will help launch further product to its 20+ strong line up, improve its e-commerce and digital marketing offerings, and strengthen its event arm.
YOU DID IT! 100% funded! THANK YOU ALL. We are now overfunding. Invest (from £10) & be part of the journey: https://t.co/BaK9XHuag1 pic.twitter.com/hfUqpzwIua
— Tribe (@thetribeway) May 15, 2017
With targets already met, TRIBE is hosting the second of two fundraising participation events, providing potential investors the chance to meet TRIBE’s three co-founders during a London TRIBE run. This follows a London to Oxford cycle on Saturday, 13th May for TRIBE’s community.
TRIBE has a customer base of 25,000+ members and 10,000 outdoor event attendees, and has posted consecutive month-on-month growth of over 20% since Q3 2015. With product packaged into tailored subscription TRIBE Packs.
Guy Hacking, TRIBE co-founder, said: “TRIBE was inspired by Run for Love, when 250 runners joined us Forrest Gump style on the road. Since then community has been at the heart of TRIBE, and it’s crucial that our community is part of this stage of our journey. We want the runners and riders who we build our products for to own the business.
“All TRIBE investors will play a big part in TRIBE’s evolution. All will be guaranteed a 15% lifetime discount and we will never release a product until every single shareholder has had a chance to road test it. We’re excited to welcome likeminded individuals to join the TRIBE.”
Robert Leechman, TRIBE chairman and investor and former global CCO of Coca-Cola, said: “When you’re talking about investing in a young brand, you want to know that it’s in the right sector, growing rapidly and the foundations are being put in place. I can honestly say that all of that has been achieved in the first 18 months of TRIBE’s existence. The thing that really excites me about the next few years, is that after one year we’ve barely scratched the surface.”
For more information and to invest in TRIBE today, go to: crowdcube.com/tribe
