Trivago And Chelsea Launch Partnership With Stamford Beach Stunt

Trivago has announced a new partnership with UEFA Champions League finalists Chelsea which will see the travel brand become the team’s Official Training Wear Partner.

The multi-year partnership will see the brand feature on Chelsea’s training kit across men’s, women’s, and academy teams.

The pair will also launch a new integrated campaign, Let’s Go, which will include a TV commercial as well as ‘curated content’ and once-in-a-lifetime experiences for fans.

Launching the partnership, Trivago turned the club’s Stamford Bridge stadium into ‘Stamford Beach’, hosting a VIP event and turning the pitch into a tropical island decked out with a sandy beach and tiki bar.

Captains Cesar Azpilicueta and Magdalena Eriksson were joined by coaches Emma Hayes and Thomas Tuchel, with the quartet all showcasing the new 2021/22 training kit featuring Trivago. 

“We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family,” said Guy Laurence, CEO, Chelsea.

“With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear.”

Trivago CEO Axel Hefer added: “When the opportunity to partner with Chelsea came up, we jumped at the idea. We at Trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. 

“Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go.”

Starting in July, fans around the world will be able to sign up and participate in monthly money-can’t-buy experiences, ranging from opportunities to meet the players, get coaching sessions from Chelsea staff, and access to the exclusive Trivago suite at the stadium.