Tune Group Partners With Football Officials
Lifestyle and entertainment brand Tune Group has signed a seven-figure deal to become the new principal partner for professional football match officials.
The deal, agreed with Professional Games Match Officials, the body that provides the football leagues with referees, will run for three seasons beginning from the 2010/11 season. ?
?PGMO had been looking for a primary sponsor since February and Tune Group will now sponsor the officials in all three major English football governing bodies – the Premier League, The FA and the Football League.
Tune Group is the parent company of PGMO’s previous Principal Partner, AirAsia.
The Malaysian-based business is also responsible for Formula 1 team Lotus Racing.
The partnership will deliver a range of promotional rights for Tune Group, including shirt sleeve and training wear branding on all professional match referees, assistant referees and fourth officials.
