Turkish Airlines Launches Uefa Euro Campaign
Turkish Airlines, official airline partner of UEFA Euro 2016, has announced the details of its ‘Meet Europe’s Best’ campaign, which champions fans and European cultures ahead of this summer’s competition.
The campaign includes the launch of television commercials, plane liveries, ticket giveaways and a dedicated microsite. Select Turkish Airlines planes will be showing live matches, there will be activation zones in four host cities and branding across notable sites across Paris.
The campaign centres around the created MeetEuropesBest.com microsite. The microsite will aggregate user generated social media content around the hashtag #EuropesBest. Fans will be encouraged to showcase the unique and diverse ways in which they support their team using the hashtag for a chance to win flights, accommodation and tickets for themselves and a friend to a UEFA Euro 2016 match.
Turkish Airlines has teamed up with Hollywood music video director Grady Hall, to film seven adverts spotlighting the competition. Under the banner of ‘Meet Europe’s Best’, the clips showcase the world of professional footballers merged with the passenger experience offered by Turkish Airlines.
Turkish Airlines chief marketing officer, Ahmet Olmustur, said: “The Meet Europe’s Best campaign is a celebration of UEFA Euro 2016 and of the fans that will be at the heart of the tournament. From our microsite and television adverts, to our special livery and ticket giveaways, Turkish Airlines wants to give football supporters the opportunity to celebrate with other fans from across Europe.”
