Tvc Sport Goes Global With 2xu
TVC Sport and Sponsorship, the sport content activation agency, has won a competitive pitch process to deliver a global integrated communications campaign for the sportswear brand 2XU.
In a year that marks 2XU’s 10th anniversary, the Australian high performance sports apparel brand has selected TVC to deliver its first global brand communications campaign.
TVC’s head of sport, Ben Barker, said: “We are very excited to be working with 2XU on its first global brand campaign. 2XU is a brand that is changing the sports apparel landscape, with a focus on developing technical, innovative and intelligent garments which truly multiply the performance of its wearers.
2XU co-founder and sales & marketing director, Aidan Clarke added: “TVC absolutely shares our passion and excitement for 2XU, whilst demonstrating a clear understanding of our brand philosophy and objectives. We cannot wait for the campaign to launch!
“Grounded on the core principle of empowering athletic performance through heightened efficiency of the heart and circulatory function through compression apparel, our campaign will also bring to life the emotional side of the 2XU brand – communicating and engaging with a utopian belief that drives elite athletes and recreational athletes to exceed expectation day in, day out.”
The news follows a win for TVC Sport last month, who take over the London Rugby Sevens brief.
