Twitter has agreed a deal with the National Football League (NFL) to broadcast games online across the world for free.
The social media site was bidding against a number of companies, including Verizon, Yahoo and Amazon to win the rights, with Facebooking dropping out of bidding.
Television views will still be able to watch the live games and highlights packages under existing partnership with broadcasters.
In the UK, the NFL signed a five-year deal with Sky last year, whilst the BBC has a two-year deal to show the London international series games as well as the Super Bowl.
As part of the new agreement with Twitter, the platform will stream live video of 10 Thursday games and includes in-game highlights and pre-game periscope broadcasts.
“Twitter is where live events unfold and is the right partner for the NFL,” said NFL commissioner Roger Goodell, “There is a massive amount of NFL-related conversation happening on Twitter during our games.”
“People watch NFL games with Twitter today,” said Twitter CEO Jack Dorsey. “Now they’ll be able to watch right on Twitter Thursday nights.”