Twitter Expands Sports Broadcast Offering

28 Jul 2016 | tshego

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Twitter has expanded its sports broadcasting offering, partnering with Sky Sports to provide real-time video clips of the Premier League.

Starting from the 2016/17 season, Twitter users in the UK and Ireland will be able to see video clips from key moments and goals from games broadcast by Sky Sports in real-time via the Sky Football Twitter account.

The clips will also be available via Twitter Amplify, its programme that allows broadcasters to publish real-time in-tweet video clips that have advertisements.

Twitter users and Sky Sports subscribers in Ireland will also be able to access video content in real-time from Saturday 3pm games, which are not broadcast on TV.

David Gibbs, digital director at Sky Sports and Sky News said: “We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK & Ireland as part of our biggest ever season of football. With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.”

Theo Luke, head of Twitter Amplify, added: “We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips. Sky Sports are incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant.”

The Sky Sport Centre app will also have full highlights of every Premier League and Football League match for its TV customers, including any games that are broadcast on BT Sport.