Twitter To Live Stream Melbourne Cup
Twitter has announced it has signed a deal with the Victoria Racing Club to live stream the Emirates Melbourne Cup on 1st November.
The first deal of its kind outside the US, with the hour-long race broadcast also including pre and post-race analysis.
With a global audience, the social media company will be looking to the race to get more people to sign up to Twitter. However, viewers without accounts will still be able to stream the race for free.
Previously, Twitter has trialled its streaming platform with Wimbledon coverage, but no live matches were broadcast.
Nick Addison from the Victoria Racing Club said: “We are thrilled to enter into this partnership with Twitter to stream the Emirates Melbourne Cup to a worldwide audience, becoming the first professional sporting event in Australia to be live streamed on the social networking platform.
“By leveraging the power of Twitter’s enormous real-time platform for reaction, commentary, analysis, and more, this partnership will provide viewers the opportunity to watch Seven Network’s exceptional production and interact with the action on and off the track as it happens live on smartphones, tablets and computers.”
Jonathan Harley, Twitter Australia’s director of media partnerships, said in a statement. “Twitter is where the world of sport is happening every single day, and Australian sporting events don’t come more iconic than the Emirates Melbourne Cup. Live streaming the race that stops a nation with the VRC and the Seven Network, combined with the live commentary and conversation on Twitter, will create a one-screen experience at the centre of the action unlike any other.”
Image: ©Getty Images
